Now more than ever, it is vital for small businesses to implement brand growth strategies that allow them to continue to attract and retain customers.
If you're wondering what it means to start planning for brand growth, don't worry. This is not rocket science.
We've put together the top 10 ideas that will help you if you don't have a brand strategy insider in your team.
These are ten marketing ideas you can try to start building a brand strategy:
1. Content marketing
This approach is about delivering value to your customers through informational and entertainment content. The main advantage is that the relationship established between your business and the customers is more genuine.
2. Email marketing
You can use the emails you get from your content marketing to take a second step and start doing email marketing. This strategy is excellent for small businesses because the cost is minimal.
No matter what industry your business is in, having a good blog is a strategy that can put you ahead of your competition.
4. Social media marketing
Use your presence in social networks like Facebook, Instagram, and LinkedIn to reach more customers. Most of these platforms have complete options to run ads campaigns. This strategy requires you to know what you are doing, but it can give good results in less time than content marketing, for example.
5. Ads per click
It is generally known as pay-per-click advertising or PPC. It consists of paying for space on different websites and search engines. What you pay with this strategy will depend on how many people click on your ads.
If you want to be successful with a PPC strategy, you have to pay special attention to the keywords you will use. A mistake here can make all the investments you make useless.
6. Referral Marketing
A good approach is to offer benefits to your customers if they get you another customer. Referral marketing can be applied to businesses of any size. In fact, it was one of Dropbox's main strategies in its growth phase.
If you already have a good number of followers, you can start thinking about organizing contests to activate those potential customers.
8. Collaborations with other creators
You can collaborate with influential content creators in your industry. For example, if you have a small, very disruptive tea room, perhaps participating in a tea-based podcast can put your business in front of new audiences.
9. Try Print Advertising
You can take advantage of the fact that year after year, printing costs have been dropping to work on getting out there your own physical promotional material.
10. Alliances with other businesses
If you can get a couple of strategic partners that allow you to enrich your offer, it would be an effective strategy to reach new customers as well.
Still not sure where to start building your profit growth plan? Contact Mind Over Digital for a free demo and consultation: 917-699-7110Strategic Marketing Plans For Small Business