New York Franchisee
Why would a local franchisee of a big national brand hire MOD to help her business?
Through a recommendation from a client, we were introduced to the New York franchisee owner and her marketing team.
They were intrigued by the success in local marketing we had achieved with other local retailers. Though they greatly value all the help they receive from the national franchisor, they had come to feel there was more they could accomplish locally.
After studying their business, we recommended our SignPost Customer Engagement Program. It would take advantage of their large customer contact file, and we felt strongly they would see nearly immediate results.
They agreed to a 3-month trial.
Since that trial they have re-upped for over a year and a half. Why?
Not only has their franchise accumulated one of the largest number of 5-star Google reviews in the local stack (assuring that new customers will seek out their store first), but because of the automatic customer engagement at the heart of the Signpost platform, they are able to send out offers to generate new sales, announcements of new products, referral requests from satisfied customers and much more—all with virtually no time and effort required on their part.
This has worked so well, that when the lockdown was lifted, their first call was to MOD to re-start all their campaigns.
Want to hear more and find out how MOD and Signpost can replicate this success for your business? Please contact us. We’d love to talk to you.
And if you want to speak with our very happy client, we can arrange that too.