Building a brand strategy is something that every business that aims to be successful should put at the top of its checklist of priorities.
There are a lot of buzz words and worthless information out there about branding and brand growth strategies. Everyone is saying what needs to be done, but no one is taking the initiative to tell you how to start planning for brand growth in your business.
Well, everyone except us. We offer top strategic brand growth planning.
Today we’re going to share our top five tips for building your brand strategy, also known as a profit growth plan. Let’s get to it:
1. Start by having a proper diagnosis
The first mistake of entrepreneurs and business people who are starting to build their brand strategic planning is not to support their initiative on a reliable basis. The most advisable thing to do is to make an extensive evaluation of your business’s current state, the market you are in, and the type of client you are attracting more frequently. This diagnosis will allow you to make decisions without erroneous assumptions along the way.
2. Involve the right people in the process
This tip can make the difference between a short-sighted brand strategy and a brand strategy with a long-term sustainable vision: make sure you involve the right people in the process. It is easy to get carried away by the idea that strategic planning is a process that must be orderly, linear, and that it is better to work in small teams, but nothing could be further from the truth. You can even have an insider branding strategy in the team to ensure that discussions are well focused.
3. Keep your customers in your mind
For a brand strategy to be successful, it must be developed with the business’ customers, their needs, and the problems they are trying to solve through the products and services they buy, in mind.
Make it about them, not about you and your company.
4. Avoid shiny objects syndrome
Business people get together with other business people, and they also tend to be aware of the latest news in terms of startups, technologies, and the like. That’s why it’s quite common that when they discover something new, they immediately want to include it in their brand strategy without even stopping for a minute to think about whether it makes sense to do that.
A successful strategy can (and should) discern whether some element, technology, style, or resource is suitable or just a whim.
5. Make it actionable
Don’t do one of those branding strategies that end up in the writing of a mission and vision statement, and then don’t tell you which projects to start implementing to meet your business objectives.
Your strategy must manage different abstraction levels, including one that defines your business objectives. Otherwise, you will only have a piece of paper that will hardly have a real effect on your business.
Contact Mind Over Digital for a free demo and consultation: 917-699-7110